The Hass avocado is undoubtedly the best known and most widely consumed variety in the world, accounting for about 80% of global avocado consumption. This extraordinary popularity is due to its unique characteristics that make it especially valued by consumers and growers alike.

It is easily recognized by its wrinkled, leathery, dark green skin that gradually turns to purplish black as the fruit ripens. This color transformation is a handy natural indicator of the degree of ripeness. It has a regular oval shape and small size, generally weighing between 150 and 300 grams.